MICROSOFT WINDOWS 11, 2022.



Assets development for the four different Gen Z personas that built the new Windows 11 Branding proposal.

︎︎︎CASE STUDY

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My role:
Illustration, graphic design, lettering.


MICROSOFT:

MARKETING LEADS:
Ricky Cardin & Karina Vivas

GROUP CREATIVE:
Samuel R.Clarke

CREATIVE LEAD:
Jorge Concha Minguet
& Josh Kirsch & Craig Hoit

STUDIO:
Buck

GCD:
Thomas Schimd

CD:
Chris Palazzo

ACD:
Mollie Ableman

AD:
Emily Suvanvej
Lauren Gaballo

PRODUCER:
Jess Perik

3D artists:
Nachei
Johana Kroft
Hogan Williams